Originally crafted as a solution to a cocoa shortage during World War II, NUTELLA® transformed from a simple chocolate-hazelnut paste into the first ever spreadable hazelnut and cocoa cream when it was formulated by Ferrero in 1964. In the decades since its first launch in Germany during the 20th century, NUTELLA® emerged as a worldwide pantry staple that’s beloved in bakeries, restaurants, cafes, and retail shops of all kinds.
